For Entrepreneurs - Latest Comments

Re: Zero to 100 – A High Growth SaaS Playbook

saffan — Fri, 06 Feb 2026 04:47:21 -0000

Such a great blog site, Thanks for sharing with us.

Re: Métricas Saas 2.0 – Um guia para medir e melhorar o que realmente importa

David Skok — Mon, 06 Oct 2025 10:53:18 -0000

Thanks Kuumar. The data in the spreadsheet is not meant to be accurate, and it is only the headings that matter. So ignore any errors like this. My apologies.

Re: Métricas Saas 2.0 – Um guia para medir e melhorar o que realmente importa

Kuumar Shishhir — Sun, 05 Oct 2025 02:15:12 -0000

Thank you David for this great writeup, it is valuable for me. I have a query in the below table, In row 39 highlighted, why CAC in Month 2 will be 72,000 (12X6000) we have already paid CAC for 10 customers in Month 1, in Month 2 we should pay for the new customers only.
Can you please help me understand this. Many thanks.
https://uploads.disquscdn.c...

Re: Scalable Pricing: A Key Tool For SaaS Success

Josias Cruz — Fri, 15 Aug 2025 12:22:04 -0000

Hello.

I'm considering launching a SaaS product basically directed to SMEs that offers billing and accounting features.

While evaluating the competition in this market, I can notice some of them are using the customer income level as the main axis for their product. I mean, there is little variation in product features, file space or user base between the available plans, and the price is determined by how much a business bills month to month. In this case, the plans are fixed price, not on a comission o percentage of the customer billing level.

I'd like to know what you guys think about using the customer income level as a pricing axis.

Thank you in advance.

Re: The Never-Ending Journey: In Search of Product-Market-Fit

Darwin Velasquez — Thu, 03 Jul 2025 02:41:35 -0000

David, this is really a must-read article! Two thumbs up for you.
I'd also like to share a site that I highly recommend for startup businesses — TFM Courier Service Dubai. They're a solid choice for handling logistics and courier needs, especially for growing businesses in the UAE.

Re: Métricas Saas 2.0 – Um guia para medir e melhorar o que realmente importa

Uday Kelleputtige — Wed, 12 Feb 2025 05:07:52 -0000

QuickMetrix is an all-in-one solution for social listening, social publishing, social CRM, social analytics, dashboards – BI tools, and crisis management. It also includes complex workflows for response management. orm tools

Re: Métricas Saas 2.0 – Um guia para medir e melhorar o que realmente importa

Nandini Nag — Mon, 18 Nov 2024 18:08:11 -0000

Excellent - really like the pragmatic approach

Re: Unlocking the Path to Negative Churn

Khushi — Tue, 15 Oct 2024 13:59:56 -0000

@David Skok do you think your audience would find Churn Metrics helpful? https://churnkey.co/churn-metrics

I found your blog after a customer of ours said it convinced him to make churn a priority. Churn Metrics is based on a lot of the insights on your blog. It showcases metrics like revenue vs logo churn, voluntary vs involuntary churn, retention cake charts and cohorts.

It's also a free software even though we ingest a ton of historical billing data and analyze it. Churnkey is also SOC 2 and GDPR compliant so data is secure. I'd also love to eventually collaborate with you if you'd be open to it!

Quick ungated demo if you'd like to be sure of the product before recommending it: https://www.loom.com/share/04d3e984d9234738810824c517b34b3a?sid=c570f146-8bce-48cb-b6be-ed07c02ec424

Thanks!

Re: 5 Reasons Startups Fail

Nzafurundi Gaudensiya — Tue, 08 Oct 2024 14:47:59 -0000

Thanks

Re: Unlocking the Path to Negative Churn

Khushi — Wed, 28 Aug 2024 18:16:57 -0000

Love the article! One of our customers shared your writeup when I asked what made them realize churn was a problem worth solving.

So, I thought I'd drop by and share a few tactics to reduce negative churn that we've learned at Churnkey:
1. Segment churners and test different offers: annual vs monthly, trial vs non trialing, basic tier vs pro tier.
2. Show a message with the exact discount grandfathered customers will lose as they cancel.
3. Allow for team offboarding where admins can replace a vacated seat with another member
4. A/B test different offers (discounts, pause subscription lengths, copy, mcq options)
5. Offer different things: offer to meet live, switch plans or show hidden plans, offer credits instead of discounts, term optimization (ie convert to annual from monthly), redirect users to support when they state technical reasons as a cancellation reason, offer trial extensions, use targeted discounts that upsell into the next tier, allow for pause subscription of varying lengths and let the customer choose.
6. Collect user feedback at the point of cancellation and analyze them at scale
7. Retry involuntary churn failed payments such as insufficient funds

Re: Where it all started – The One Day Sales Cycle

Stephen Gooch — Tue, 02 Jul 2024 10:20:10 -0000

Hello David. I wonder if my old boss was one of those at the presentation back then. He didn’t shy away from new technology and embraced many forms of design drawing production. I was fortunate enough to be trained around the same time as you place this presentation, on what was back then if memory servers me correctly CAD2000 later renamed to Arplan.
I still use CAD designing HV Substations, although, obviously no longer Arplan

Re: Measure Customer Engagement: Increase Conversion and Lower Churn

Sarah F — Wed, 12 Jun 2024 11:07:52 -0000

David, your insightful article highlights the crucial role that customer engagement plays in the success of SaaS businesses. The shift towards online transactions has indeed made it more challenging to understand individual customer behavior, making tools like Totango and Apptegic invaluable for gathering and analyzing this data.

I particularly appreciate your emphasis on using customer engagement data to not only reduce churn but also identify upsell opportunities and improve product design. This holistic approach to customer engagement can drive significant improvements in both customer satisfaction and business outcomes.

The concept of a Customer Engagement Score, as you've outlined, is a powerful way to quantify customer happiness and predict churn. By identifying key events and assigning weights to them, businesses can gain a deeper understanding of their customers' needs and preferences.

I'd like to add that incorporating a customer experience (CX) platform like SogoCX can further enhance the benefits of customer engagement tracking. SogoCX can integrate with tools like Totango and Apptegic to provide a more comprehensive view of customer interactions across multiple channels. It can also leverage AI to analyze customer feedback and behavior, providing actionable insights for improving the customer experience at every touchpoint.

Furthermore, CX solution like SogoCX can help businesses automate personalized communication with customers based on their engagement levels, making it easier to nurture leads, address concerns, and drive upsells. By combining the power of customer engagement data with a robust CX platform businesses can create a truly customer-centric approach that drives growth and profitability.

Re: Managing Customer Success to Reduce Churn

Sarah F — Wed, 12 Jun 2024 10:19:07 -0000

David, your comprehensive guide to managing customer success and reducing churn in SaaS is a must-read for anyone in the industry. You highlight a critical point: focusing on customer happiness and business outcomes instead of just feature usage is key to retention.

Your insights on quantifying business outcomes and creating a comprehensive customer health score are spot on. I'd like to add that leveraging a customer experience platform like SogoCX can be invaluable in this process. Any effective CX solution like SogoCX can help you track customer interactions, gather feedback, and analyze data to identify potential churn risks early on. It can also automate personalized outreach to struggling customers, helping you proactively address their concerns and improve their experience.

Furthermore, powerful analytics and reporting capabilities of efficient CX solution can help you identify trends and patterns in customer behavior, allowing you to refine your customer success strategies and deliver even greater value. By integrating CX platforms like SogoCX into your customer success efforts, you can gain a deeper understanding of your customers, proactively address their needs, and ultimately reduce churn.

Thank you for sharing these valuable insights. This blog post is a valuable resource for anyone looking to build a successful and sustainable SaaS business.

Re: Cuando vender es la peor forma de conseguir clientes.

Sarah F — Wed, 12 Jun 2024 07:53:26 -0000

David, your insights on building trust and relationships with customers rather than rushing into a sales pitch are incredibly valuable. This approach is a breath of fresh air in a world saturated with aggressive sales tactics.

I particularly appreciate your emphasis on adding value to the customer's life or business, even in ways that are not directly related to the product being sold. This not only builds rapport and trust but also positions the salesperson as a valuable advisor rather than just a vendor.

Your examples of pre-internet tactics, like providing educational materials and hosting insightful presentations, are a testament to the timeless nature of this principle. It's clear that building relationships and providing value are fundamental to winning customers, regardless of the specific tools or technologies used.

In today's digital age, where online interactions are increasingly prevalent, this approach is even more relevant. By creating valuable content, engaging with customers on social media, and offering personalized experiences, businesses can build trust and loyalty with their target audience, leading to long-term success.

Your article is a must-read for any sales or marketing professional looking to improve their customer acquisition strategies. It's a reminder that selling is not about pushing products, but about building relationships and providing value.

Re: Do you know your Customer? Buying Cycle & Triggers

Sarah F — Wed, 12 Jun 2024 07:47:51 -0000

David, your insightful article highlights the crucial role that understanding the customer buying cycle and triggers plays in tailoring marketing and sales strategies for maximum effectiveness. Your emphasis on lead nurturing and providing valuable content to guide potential customers through their buying journey resonates deeply with the principles of customer-centricity.

I particularly appreciate your point about the different lead sources generating buyers at various stages of the buying cycle. It's a reminder that a one-size-fits-all approach rarely works in marketing, and understanding where prospects are in their journey is key to delivering the right message at the right time.

I'd like to add that leveraging a customer experience (CX) platform like SogoCX can be invaluable in identifying and responding to buying triggers. An effective CX platform can help you collect and analyze customer data, track their interactions with your brand, and identify patterns that indicate a potential buying trigger. This information can then be used to create targeted campaigns and personalized messages that nudge customers towards a purchase decision.

Furthermore, CX solution like SogoCX has AI-powered capabilities can help you automate lead nurturing processes, ensuring that potential customers receive relevant and timely content that guides them through the buying cycle. This not only saves time and resources but also ensures a more consistent and personalized experience for each individual.

Thank you for sharing these valuable insights. Your article is a must-read for anyone looking to improve their marketing and sales effectiveness by understanding the customer journey.

Re: SaaS Metrics 2.0 – Detailed Definitions

GMHopkins — Fri, 07 Jun 2024 11:13:59 -0000

Great article! Should note that in consumer SaaS, the CAC referenced here is "fully loaded" CAC that would live in higher level unit economics, not a CAC that would be used for measuring the CAC/LTV and efficiency of a specific marketing campaign.

Re: SaaS Economics – Part 1: The SaaS Cash Flow Trough

rabah mechetem — Wed, 29 May 2024 11:01:48 -0000

Thank you for sharing. After review it seems there is a mistake in the Net Cash Flows line 195 ( You take in account expenses for an individual sale person, but we try to figure out the impact of collecting 1 year payment for a team ( so the line 55 should be replaced by line 111 in the formula B188*$B$22-B55)

Re: Métricas Saas 2.0 – Um guia para medir e melhorar o que realmente importa

kiprono langat — Tue, 09 Apr 2024 01:52:44 -0000

This is better than the Module 1 MBA course. I love it, it has given me amazing insights on SaaS business Model. Best for Business Risk Analysts in SaaS business.

Re: Métricas Saas 2.0 – Um guia para medir e melhorar o que realmente importa

Manuel — Fri, 08 Mar 2024 12:49:32 -0000

This is really great David, it's been a while since I've read such a comprehensive article about SaaS metrics (as an engineer I love it!)

At Boopos we analise plenty of SaaS businesses, so we have quite a good knowledge about the topic, but I am going to share this article with the team as I believe we will all learn a lot from it!

Re: About

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Re: Métricas Saas 2.0 – Um guia para medir e melhorar o que realmente importa

Meera Singh — Thu, 22 Feb 2024 20:23:12 -0000

This is an incredibly helpful article! Extremely informative while not being overly complex. Thank you!

Re: How Sales Complexity Impacts your Startup’s Viability

Sydney Noland — Thu, 17 Aug 2023 11:22:20 -0000

The insights offered are invaluable for businesses seeking to navigate and streamline their sales strategies. This article serves as a thoughtful resource for understanding the dynamics of B2B sales complexity and can contribute to more informed and effective sales approaches.

Re: Do you know your Customer? Buying Cycle & Triggers

Pink Globe — Sun, 06 Aug 2023 18:04:16 -0000

Sales is good communication.

The key is to do a great job of staying in touch with them over a period of time, and building a trusted relationship (Lead Nurturing).

Treat customers like family.

Re: Compensação de vendas SaaS: Como definir o plano perfeito

David Skok — Mon, 31 Jul 2023 10:54:04 -0000

This post was originally published on 2016/02/17

Re: Compensação de vendas SaaS: Como definir o plano perfeito

Amanda — Thu, 27 Jul 2023 22:55:54 -0000

Anyone know what year this was published? Asking so I can cite properly :)